Fisherman Shop @ Bang Khen

Article Administrator 2022-08-04

Fisherman Shop @ Bang Khen

The COVID-19 outbreak has had an impact on economy and tourism, resulting in significantly decreasing buying power, particularly for local products, affecting small-scale fishers as local entrepreneurs.

H.E. Dr. Chalermchai Srion, the Minister of Agriculture and Cooperatives recognizes the limitations of local fishery products from artisanal fishers who are unable to access digital markets and lack various distribution platforms. To solve this problem, the Ministry imposes a policy to build a product distribution center such as local markets, department stores, retail shops, and gas stations in every 23 coastal provinces, including 17 provinces along the Gulf of Thailand Coast and 6 provinces along the Andaman Sea Coast.     
 
The Department of Fisheries (DOF) under the Ministry of Agriculture and Cooperatives has carried out the policy by supporting suitable selling outlets for the artisanal fishers to simultaneously enhance their salesmanship, processing, and packing skills. This not only increases publicity for the products but also gains value and precious images of the products in the future. This leads to the initiation of the project “The artisanal fishery product distribution to consumers at Fisherman Market”.

Fisherman market events located in both central and regional areas have been remarkably successful to help and enhance the products of artisanal fishers. Subsequently Director-General of DOF, Mr. Chalermchai Suwannarak assigned Fisheries Industrial Technology Research and Development Division to establish a welfare shop of the Department of Fisheries named "Fisherman Shop @ Bang Khen".  The purpose of this shop is to upgrade the distribution channels of artisanal fishery products and develop the marketing skills of the fishers.  Also, Fisherman Shop is the center of public relations and branding awareness for farmers, artisanal fishers, micro and small-scale enterprise groups, and entrepreneurs under the supervision of the DOF. Moreover, Fisherman Shop @ Bang Khen could support and enhance value-added product and package development as well as logistics and transportation to ensure that the products are fresh, clean, standardized, safe, and environmental-friendly by using the “Green Flag Fisheries” symbol on the products selling at Fisherman Shop, thereby leading to improve marketing values of the products.